Cardiff half marathon development

From my design then took the initial ideas that i had rawn into
illustrator and played around with the layout of the typography. 
The typography has proved difficult as the clarendon typeface 
used is very static for the the personality of the brief. The serif 
typeface suggests no movement and suggests very static 
stationary typeface. This means that the logo that i design has 
to interpret movement working with the typeface. It has to show 
movement and wales through modern contemporary logo.


The dragon logo interprets a road flowing through to an image of 
the a dragon  the first design is more subtle yet the and design 
interprets a more harsh fierce dragon . Considering it will sit 
against the typeface the logo cannot be to detailed as the deign 
will be too busy because of the serifs on the typeface.


Then using the image and testing with the typeface this again 

may apaer to busty and distract but in another respect it may 

work with the flowing line up to the f. IT reminds me owever of

 gordon ramsey's kitchen nightmares logo. I think with the powerful red.

Testing both elements working together with the half in roman 

and the cardiff and marathon in bold making the element of 

half show through as half . At the moment I am trying to make

 the logo work with the type and balance both together. 

In my opinion and asking others they felt that the red and 

grey worked best the green may interpret as a fresh brand 
but may relate to food yet it is still a consideration. 

This is the current logo that I am working with placing a box 
within the logo adds a element of more speed it also breaks 
it down so I can use on 2 colors and I know that it will work 
better inverted or on black and white. I will tests to see if it 
can be adapted to other printed material to see if the logo is 
lost of the typeface is lost. With a tutorial with joe and Justin 
yesterday we felt the error within the logo may be that the
 typeface may be lost from a distance. This is a common 
problem of mine which needs to be addressed quickly and 
efficiently. Although when looking at the logo the balance of the 
image and the type does balance evenly.