Cardiff half marathon Initial ideas

This was an initial quick brainstorm 
into what represents running road races 
in cardiff condensing it down into what 
cardiff half marathon is trying to represent.

Then once I had condensed down what the client 

wants the message and personality to be through 
the logo I then develop the idea through to more 
visual ideas such as basic ideas such as heart 
rate finishing lines dots in the distance lines a 
shapes road race so road lines. The brief is 
something I will expand to brochure race 
guidelines and adapting the logo to a range of 
printed material.

Developing the idea through lines and experimenting 

with the layout as oner of the limitations is that we 

have to use clarendon as the typeface for the logo.