I have started this new brief for pas architects this brief is not real but my criteria of what i want to test my self doing this brief could fit well. Pas are modern and contemporary and shows through their buildings. The company are efficent with smart thinking. The logo I devleopd shows thsi. The name I developed works well with arvchitecture as it can be shown through passing buildings. Whilst playing around with typography with anther own projecrt brief. I cam across the idea of putting the slas and the s to make the word pas which reads well with the logo. The brand may have to be developed with sefifs that might give the logo a development of the readalbility especially rom a distance yet thsi may interupt with the comtemporary style.
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